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Loyalty Program Get on Shopify

Find on Shopify App Store as Essent Loyalty Program Rewards

The loyalty app that runs and proves itself. No loyalty team needed.

Bring customers back with points, VIP tiers, referrals and automatic emails, everything working from day one. Prove loyalty works on the free plan, and scale when it does.

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retention uplift
24%
average rating
5.0★
reviews
400+
active stores
5,700+
  • Nestlé
  • Sony
  • MediaMarkt
  • Kappa
  • JD
  • L'Occitane
  • Fila
  • Lush

What a loyalty program is

Shopify doesn't come with a loyalty program. You add one.

A customer loyalty program rewards people for coming back: they earn points on orders and on things like signing up, leaving a review or having a birthday, then spend those points on discounts, free products or store credit. Shopify has no loyalty program built in, so stores add an app to run it.

Essential is that app. Points, VIP tiers, referrals and the emails that bring people back, working from the day you switch it on, and free to run while you find out whether it works.

How it works

Live in one decision. Earning by the first order.

  1. 01

    Pick your rate.

    3%, 5% or 8% back: the one setup decision. Smart defaults handle the rest.

    Placeholder image. Brief: The rate picker in the admin: 3% / 5% / 8% segmented control, 5% selected.
  2. 02

    Turn it on.

    Placements, emails and your VIP ladder are already built: enable the app in your theme and the program is live.

    Placeholder image. Brief: Theme editor with the loyalty app block being enabled, real Shopify theme chrome.
  3. 03

    Customers earn.

    Every order, signup, review and referral adds points or store credit, automatically.

    Placeholder image. Brief: Storefront points widget on a product page of a real, populated store.
  4. 04

    They come back.

    Automatic reminders bring them back to redeem, and order #2 lands.

    Placeholder image. Brief: The reminder email as a customer sees it in an inbox, reward value visible.

And it keeps going: automatic emails (reward earned, expiring, birthday) are already written and on by default. One competitor ships 15 email templates and turns on exactly zero; ours are live from day one.

See it in your store

Your program shows up in 17 places. 7 of them are live on day one.

A touchpoint is anywhere a customer meets your program: a block on your storefront, a card in their account, the register in your shop, or an email that arrives on its own. Below is every one of them, what the customer sees, and whether it is on the moment you launch.

Most loyalty apps ship every block switched off and leave the assembling to you. Ours are styled to your store: 8 presets, full colour controls, your own CSS from the theme editor, and any language you sell in.

Touchpoint What the customer sees At launch Plan
Floating widget Their balance, ways to earn and rewards, on every page On Every plan
Product page What this item earns, before they buy it On Every plan
Cart Redeem in one tap, with no code to copy On Every plan
Collection grid badge Points on every product card in a collection Off Essential
Loyalty page A full program page on your own domain Off Starter
Toggle button A launcher you place yourself, anywhere in the theme Off Every plan
Account dashboard Points, tier, rewards, referrals and activity in one page Off Every plan
Account profile card Balance and tier progress on their profile Off Essential
Order history card Balance and tier above their past orders Off Essential
Checkout Redeem without leaving the checkout Off Growth, on Shopify Plus
Point of sale The same balance at the register: earn, redeem, adjust Off Starter
Email: reward redeemed Their code and what it is worth, the moment they redeem On Every plan
Email: reward expiring A reminder while the code is still good On Every plan
Email: last chance The final nudge before the code runs out On Every plan
Email: birthday Their birthday points, on the day On Every plan
Email: points earned A receipt each time they earn Off Every plan
Email: tier unlocked The moment they reach a new VIP tier Off Every plan
Every touchpoint in the app, August 2026. The account touchpoints need Shopify's new customer accounts.

Rewards customers actually use

Rewards worth chasing.

  • No code to copy

    Most loyalty apps hand the customer a discount code and leave them to find the discount field. On a phone it's usually collapsed out of sight, and the reward goes unused. Ours applies in the cart in one tap.

    POS loyalty

  • 14 ways to earn

    Purchases, birthdays, reviews, referrals and more, all on every plan. Several competitors gate half of theirs behind a paid tier.

    Points & rewards

  • Store credit that's real money

    Native Shopify credit, auto-applies at checkout, on any plan. Elsewhere that's a $100-$499/month feature, and needs Shopify Plus.

    Store credit

  • Two-sided referrals

    Five reward types, with fraud protection built in; the referrer only earns when the friend's order is paid.

    Referrals

Treat your best customers like your best customers.

Better perks and higher earn rates as they spend more: real recognition, not just a bigger discount. That's what keeps your top customers coming back instead of drifting to whoever emails the next coupon. Every major loyalty app charges $30-$199/month for VIP tiers. Ours ships free, on every plan: three ways to qualify, real point multipliers, your ladder, your rules.

VIP tiers

Free proves it works. Pay only when you want more room to grow.

The whole program, free. $79 is as high as it ever goes.

  • Points, VIP tiers, referrals, automatic emails, analytics: the whole loyalty journey, on the free plan. No card required.
  • $79/month is the ceiling: unlimited orders, everything included. Outgrow a plan and we upgrade you in place, never an overage fee.
  • No demo required to start: pricing is public and the app installs itself. A founder demo is one click away whenever you want a guided start.

Support

Real help, at every stage.

Most stores never need to talk to anyone: install free and launch in minutes. If you'd rather have backup, we're here.

  • Switching from another app

    Bring your customers' current points balances and VIP tiers with you. We'll tell you exactly what moves and what doesn't, give you the template, and check your file before you commit it.

    How a switch works

    Placeholder image. Brief: Migration template beside the imported balances landing in the admin.

  • Launching for the first time

    New to loyalty? We'll help you pick a rate, plan your rewards, and make sure everything's set up right before you go live.

    Talk it through

    Placeholder image. Brief: A launch-plan checklist as shared with a merchant on a call.

  • 24/7 human support

    Real people, not a bot, whenever you're stuck: any hour, any day. The same team on every plan: the free plan reaches the same people as the $79 one.

    Message the team

    Placeholder image. Brief: Support conversation in progress: the real Help Scout Beacon, not a headset icon.

Built for: small business Shopify Plus

Connects with: Klaviyo Judge.me Omnisend Shopify Flow Shopify Sidekick

Partner with us: Become an affiliate Agency partners

Comparisons

How Essential Loyalty compares

Weighing your options? Side-by-side looks at the loyalty apps merchants ask about most.

FAQ

Questions merchants actually ask.

Anything else? The support team answers every message, on every plan, including free.

Get support
It rewards customers for coming back: points on purchases, perks for loyalty, a reason to choose you again. It works when rewards are reachable and remembered; Essential ships both as defaults: reachable first rewards and automatic reminders.
Yes. The whole loyalty journey (points, VIP tiers, referrals, automatic emails, analytics) free up to 250 orders/month. It's a plan, not a trial.
One decision: how generous to be (3, 5 or 8% back). Placements and emails are already set up. You enable the app in your theme, and the program is live.
No, and most stores never need one. If you'd like us to set the program up with you, or plan a migration from another app, book a demo: you'll be talking to the founder, not a sales team.
Yes. Support is 24/7 with real people, and you can book a call: we'll help with a migration from another loyalty app, or a launch plan if you're new to loyalty.
Every storefront touchpoint ships with 8 presets and full color, radius, border and spacing controls, and you can target its classes from your own theme CSS. The storefront can be translated into any language you sell in (180+ supported).
Yes. With Shopify POS loyalty, customers earn and redeem at the register, and staff can look up and adjust points.
Yes, deeply: loyalty events and profile properties sync to Klaviyo so you can build any flow on top.
No. Everything (including store credit that auto-applies at checkout) works on any Shopify plan. The only Plus-specific extra is the in-checkout loyalty block.

Launch loyalty today. Judge it by order #2.

Install free: the whole journey, no card, live in minutes. Prefer a hand? Book a demo and we'll set it up with you.

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